Basic Rules of Running Agency business
Remember clicking? That sharp, deliberate action where you made a choice, committed to a path, and opened the next door in the digital house? Yeah—clicking is dead. Or at least dying.
Slowly, awkwardly, like Internet Explorer clinging to life in a forgotten corporate IT department. Scrolling has taken over. And it’s not just a UX shift. It’s a philosophical one
Scroll Is the New Click
You used to explore a website one page at a time. Click the About link. Wait for the page to load. Then the Contact link. Wait again. Clicking was decisive. It was the user saying, “Yes, I want this. Take me there.”
Today? You land on a site and you scroll. And scroll. And scroll. It’s not a journey anymore—it’s a feed. Infinite scroll, parallax scroll, horizontal scroll, scroll-jacking nightmares… the click is no longer your vehicle. Scrolling is.
We’ve reduced interaction down to a single finger twitch. And while that sounds accessible and smooth, let’s be honest—it’s also lazy design dressed up as convenience.
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